Today, I’m thinking a lot about passion. What makes someone passionate about politics when she has never been invested before? What makes a musician throw himself into his music despite our culture’s assumption that value is based in cash flow? Why do I wake up excited every day to write?

Why? That’s the question Simon Sinek says is at the heart of every successful leader – they focus on the “Why?” not the “what? or the “how?”

“What’s your purpose? What’s your cause? What’s your belief?”

In this video, this is what he asks about businesses, and today, this is what I ask about you.



What’s your purpose? What’s your cause? What’s your belief? Seriously, why do you live? I want to know, please, share.

    I write one blog post a week and one-two newsletters a month about all things writing. Craft tips, marketing advice, laments about how much more fun it is to nap.
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